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Getting to know me?

I’m Head of Product & Content at Onward, an anti-addiction app.

I was Director of Social Impact at Participant Media.

This year I’m kickstarting Cool Points, a board game.

My foster care film Know How helped pass watershed legislation.

Before that, I directed the gamer documentary Second Skin.

I also produced and directed unusual Vice documentaries for a while.

And founded a non-profit to curb climate change.

 

Getting to know me?

I’m Head of Product & Content at Onward, an anti-addiction app.

This year I’m kickstarting Cool Points, a high school popularity game.

I was Director of Social Impact at Participant Media.

My foster care film Know How helped pass watershed legislation.

Before that, I directed the gamer documentary Second Skin.

I also produced and directed unusual Vice documentaries for a while.

And founded a non-profit to curb climate change.

 

I believe great storytelling can change the world.
And that it’s up to us to create the world we dream of.

Onward, Anti-Addiction App
Head of Product & Content

Onward helps users track their usage and block websites/apps so they can achieve tech-life balance. For two years I developed a product strategy and vision for the cross-platform anti-addiction app, worked with customers to prioritize unmet user needs and collaborated across teams to launch products.

I launched products on a regular basis, identified market opportunities for overcoming behavioral addictions, conducted interviews and surveys to over 50K users, engaged with engineering to determine implementation and release schedules, and wrote product specifications for iOS, Mac, and Windows apps.

Participant Media
Director of Social Impact

Participant Media is a company dedicated to entertainment that inspires and compels social change. For three years, I developed, executed, and measured its social impact campaigns.

I guided and implemented the “Take Action Platform,” an innovative tool to harness large numbers of people to effect social change, developed The Participant Index, a system that examines and scores the “social impact” of entertainment through a proprietary platform combining viewership data, a survey instrument, and social analytics. I co-created the company’s first digital campaign “Save Our Bees” which won Cynopsis’s Social Good Award for Best Environmental Campaign, and produced impact videos for the “Every 3 Seconds” campaign which won a Silver Telly Award.

 

Participant Media
Director of Social Impact

Participant Media is a company dedicated to entertainment that inspires and compels social change. For three years, I developed, executed, and measured its social impact campaigns.

I guided and implemented the “Take Action Platform,” an innovative tool to harness large numbers of people to effect social change, developed The Participant Index, a system that examines and scores the “social impact” of entertainment through a proprietary platform combining viewership data, a survey instrument, and social analytics. I co-created the company’s first digital campaign “Save Our Bees” which won Cynopsis’s Social Good Award for Best Environmental Campaign, and produced impact videos for the “Every 3 Seconds” campaign won a Silver Telly Award.

 

Cool Points, Board Game
Game Designer

Cool Points is a high school popularity game. In this absurdist, high school themed game about the ridiculous quest for social status, you play one of six rivals, each trying to rule the school. 

Popularity is determined by an arbitrary social currency called “Cool Points.” Each round you’ll vie for status, make friends, break ties, and rekindle old rivalries — in a fight to rule the school.

Cool Points debuted at Indiecade as a “Tabletop Select.” The Kickstarter for the game launches in late 2018.

Know How, Feature Film
Writer & Director

Know How captures the reality of life in foster care from the point of view of those living in it. It’s not a documentary nor is it fiction, it’s a hybrid approach for using film to create social change. I wrote and directed the feature film, and later executed a social impact campaign.

The film helped pass watershed foster care legislation, won multiple best film awards including IndieWire Project of the Year, and was distributed theatrically, on Participant Media’s television channel, and released on VOD/Netflix.

Know How, Feature Film
Writer & Director

Know How captures the reality of life in foster care from the point of view of those living in it. It’s not a documentary nor is it fiction, it’s a hybrid approach for using film to create social change. I wrote and directed the feature film, and later executed a social impact campaign.

The film helped pass watershed foster care legislation, won multiple best film awards including IndieWire Project of the Year, and was distributed theatrically, on Participant Media’s television channel, and released on VOD/Netflix.

Second Skin, Documentary
Director & Editor

Second Skin is a documentary about hardcore gamers who live in virtual worlds, and deep dives headfirst into the economy and psychology of technology. I directed and edited the feature-length film and developed its grassroots marketing campaign.

In March 2008, Second Skin premiered opening night of SXSW. Without any news of a theatrical or DVD release, Second Skin landed extensive coverage in Newsweek, NPR, Wired, BBC, The Dr. Phil Show, Boston Globe, Variety and dozens of other major media outlets. Second Skin was also voted the #4 Documentary of 2008 by internet juggernaut Ain’t It Cool News. It received international distribution, was released theatrically, and on VOD/Netflix/Hulu/Snagfilms 

Vice
Producer & Director

Vice is a global media channel focusing on investigative journalism and enlightening videos about everything from world news to tech. I produced documentaries and branded content for multiple channels.

In 2009 I launched Motherboard (Vice’s tech channel) with my documentary on legendary game designer Richard Garriott, directed a critically acclaimed piece on Sid Meier, creator of the Civilization game series, and was honored to be one of the last people to interview Ralph Baer, the inventor of video games, before he passed away.

Vice
Producer & Director

Vice is a global media channel focusing on investigative journalism and enlightening videos about everything from world news to tech. I produced documentaries and branded content for multiple channels.

In 2009 I launched Motherboard (Vice’s tech channel) with my documentary on legendary game designer Richard Garriott, directed a critically acclaimed piece on Sid Meier, creator of the Civilization game series, and was honored to be one of the last people to interview Ralph Baer, the inventor of video games, before he passed away.

White Roof Project, Nonprofit
Founder & Head of Product

I founded White Roof Project; a nonprofit focused on curbing climate change by painting black rooftops with energy saving reflective white paint in 2010. To date, the organization has activated over 1150 volunteers, coated over 496,000 square feet of rooftop, and has 175 community partners.

The statistics are as simple as they are staggering: A roof covered with solar-reflective white paint reflects up to 90% of sunlight as opposed to the 20% reflected by a traditional black roof. On a 90°F day, a black roof can be up to 180°F while a white roof stays a cool 100°F reducing cooling costs up to 40 percent.

Experts estimate that implementing a white roof program in 11 large cities could save the U.S. 7 gigawatts in energy usage. That’s the equivalent of turning off 14 power plants.