Know How

Currently in post-production, Know How is a narrative feature film I wrote and directed about the lives of five foster care youth in NYC. Every year, a non-profit called the Possibility Project, casts a group of foster care teenagers in a musical they write and perform in about their own difficult lives. They come together for one year to share

White Roof Project

In 2010 I founded the White Roof Project, a national environmental initiative to curb climate change. The idea came into fruition on Earth Day at an event hosted by the Manhattan Young Democrats on sustainability. When 150 volunteers showed up to coat the first rooftop a few months later it was a watershed moment, and it went from being a project to the start of a

PopTen Magazine

In 2008 I was enchanted by the idea of  top ten lists and pop culture rants. PopTen was born and the magazine grew to have a community of 15 writers and 20 guest bloggers. The site garners between 30 and 40k unique visitors per month, and been honored with guest bloggers from the LA Times, NY Times, BlackBook, Joonbug, and the Hollywood

Food Network | Cooking Channel – Show Opens

I produced and edited show openings for both “Drink Up” and “Foodography”. Both series played Sundays @ 9pm through Autumn of 2010.

Foodography Synopsis:
Ever wonder how people and societies were shaped by food? Take a look at cultural food themes by learning about the past, present and future of iconic, classic and tasty treats.
Humorist, actor and writer Mo

Second Skin

Second Skin is my award-winning feature documentary about virtual worlds and the people whose lives are changed by them.

In March 2008, Second Skin premiered opening night of SXSW. Without any news of a theatrical or DVD release, Second Skin landed extensive coverage in Newsweek, NPR, Wired, BBC, The Dr. Phil Show, Boston Globe, Variety and dozens of other major

Sid Meier and the 48 Hour Game – VBS.TV

On Valentine’s Day this year I was far from my girlfriend at the University of Michigan, with fellow Poptenner Peter Brauer, filming legendary game designer, Sid Meier, build a game from scratch in 48 hours. It was at once enlightening and inspiring to learn about his process. Now it’s here for everyone to bask in Sid’s beneficence.
He is

Eric Zimmerman and the Century of Play – VBS.TV

We hung out with Eric Zimmerman, and talked about the birth of indie gaming with him. He’s was an incredibly insightful person, and one who I’m excited to continue watching. He created the game Sissyfight back in 2000, started Gamelab, wrote the book “Rules of Play” (the game designer’s bible), teaches classes at NYU to this day, and designs

The Drinks at Dutch Kills

A few weeks ago I went with Brandon Friend to his favorite bar in all of New York: Dutch Kills. This speakeasy nestled on a small street in LIC, NY has one of the most unassuming faces, but once indoors is quite possibly the most beautiful escape I’ve ever been in. Brandon’s paintings of their drinks adorn the walls,

Skip Hop Product Demo Videos

Skip Hop is a New York City company devoted to designing groundbreaking products for a new generation of parents.

They came to me to create a set of seven product demonstration videos.

Skip Hop strives to create products that are smarter, more innovative and safer. Products that appeal not only to one’s heart but to a modern sense of design.

Barneys Holiday Commercial & Video Campaign

Labeled as ‘an emporium of style and gorgeous products’, Barney’s New York is a confident yet self-conscious luxury brand with a dash of humor. Their choices exemplify a keen eye for design, and are more commonly creating new trends than following others.

Barneys came to Pure West to create a commercial and web campaign for their 2009 holiday season.

Ralph Baer, Father of Videogames – VBS.TV

In October of this year I went to New England. Watch my afternoon with Ralph Baer, great-grandfather of the modern video game. Working for Milton-Bradley he helped develop the technology that gave us Pong, and, by proxy, every other super-wonky and still-fun early video game you can think of. This pioneer of 2-bit technology and recipient of the National

Democratic Education “Make Your Voice Heard” PSA

I directed this PSA for the Institute for Democratic Education in America. I met Dana, the founder of IDEA, at a private school on the upper west side while I was shooting a fundraising video. It’s one of a handful of good paths towards better education we should be pursuing.
I don’t normally get on a soapbox, and I’m