THE WHO
Hi, My Name is
Juan Carlos
I started as a filmmaker and turned into a product leader.
I also have two kids and make picture books for them.
THE WHO

Hi, My Name is
Juan Carlos
I started as a filmmaker and turned into a product leader. I also have two kids and make picture books for them.
In Brief
Getting To Know Me?
I’m VP of Product & Technology at Sunday Goods, a cannabis startup.
I was Head of Product & Content at Onward, an anti-addiction app.
Before that, I was Director of Social Impact at Participant Media.
My foster care film, Know How, helped pass watershed legislation.
Way back, I directed the gamer documentary Second Skin.
I also produced and directed Vice documentaries for a while.
And founded a non-profit to curb climate change.
Blog
Recent Posts
Is Facebook Today’s Heroin? Comic Book Art Explores Tech Addiction
With the rise of addictive technologies, it’s not hard to see how phones have permeated everyday life.
Governor Brown Signs Know How Campaign’s Foster Care Bill!
California passed a foster care bill that is one of the most meaningful steps in reforming our foster care system in decades.
The Best Book Openings of All Time
The most memorable words, phrases, and first paragraphs ever written in books.

THE WHEN
Me in Numbers
In the past I’ve been a lot of things, some may say scattered but I like to think of myself as an eclectic generalist. I think this diversity in experience lends itself well to the field.
Feature Films
social impact campaigns
Startups
videos
Miles Run
Hours Meditated
Epiphany
ChiLDren

The Picture Book
An Unforgettable World
A child’s imagination is only limited by what it can dream. This story helps children look and think about our world that is full of wonders. From animals to landscapes to stargazing, there are so many things we have experienced and have yet to experience. As you read it with your children, you may start reaching for a backpack and walking stick yourself. Not only does it help children see new possibilities, but it also encourages readers to live in the moment.

THE WHY
Me in a Nutshell
I’m a straightforward human that trusts implicitly and enjoys brainy repartee. I’m happy to chat about the weather, but if you want to go deep, that’s where I like to be.
- lovely to be around – 90% 90%
- fiercely compassionate – 77% 77%
- radically transparent – 85% 85%
SAY HELLO!
Let’s Dream Dreams
Looking to bounce an idea around?
Need to define a vision and strategy for an ambitious product?