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THE WHO

Hi, My Name is

Juan Carlos 

I’m a storyteller and product leader.
I write about mental models and make picture books.

THE WHO

Hi, My Name is

Juan Carlos 

I’m a storyteller and product leader. I write about mental models and make picture books.

Mental Models

Mental models are thinking tools. They simplify complexity so you can solve problems and make decisions more confidently. Sound interesting? Get my newsletter.

Picture Books

I read stories to my children every night, and I started illustrating picture books for them. I write them to spur their curiosity and help them grow. I figured others might like them too.

Blog

Recent Posts

Mr. Market

Mr. Market

A fictitious investor whose illogical and conflicting reactions to the stock market represent the trappings of groupthink.

read more
Pareto Principle

Pareto Principle

An observation that almost everything in the world has an uneven distribution — 80% of effects come from 20% of causes.

read more

THE WHAT

Me in Numbers

I’m a doer at heart and love building things.
My diversity of experience is a result of curiosity and bias for action.

ChiLDren

Picture books

Startups

Feature Films

Miles Run

Hours Meditated

videos

social impact campaigns

Recently published

Bird Nerd

I love the bedtime ritual I have with my children. Reading them stories, seeing their bright faces grow tired, and watching each one fall asleep is the highlight of my day.

The most recent book I wrote them is about birds because my girl is a bird nerd, and she loves looking through her binoculars to see them up close. When my daughter cannot identify one, she opens her birds book to uncover the answer. As she searches, my girl relates everything she knows about them, from their feathers to how they fly. Most importantly, that humanity needs to ensure our birds’ survival.

She’s already memorized most of it, heck she’s lived it, and I hope it might spark other young folks’ interest or capture their passion as well.

THE WHY

Me in a Nutshell

I’m a straightforward human that trusts implicitly and enjoys brainy repartee. I’m happy to chat about the weather, but if you want to go deep, that’s where I like to be.

  • lovely to be around – 90% 90% 90%
  • fiercely compassionate – 77% 77% 77%
  • radically transparent – 85% 85% 85%

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And subscribe to my bi-weekly newsletter on mental models. Once signed up, I'll email you the download link.

An email with the link to download your free personal branding book has been sent your way!

Download The Independent Creative's Guide to Personal Branding — It's Free!

And subscribe to my bi-weekly newsletter on mental models. Once signed up, I'll email you the download link.

An email with the link to download your free personal branding book has been sent your way!