June 2010 • jcpe

Porter’s Five Forces

Definition The five forces that influence a company’s ability to serve its customers and profit are: The threat of substitute products or services The threat of established rivals The threat of new entrants The suppliers’ bargaining power The customers’ bargaining...

Inversion

Definition Don’t search for a solution by thinking linearly; consider outcomes you don’t want to occur first. So, rather than plot a one-year plan meticulously, think about all the ways things can go wrong. Figure out how you or the idea will fail so you don’t end up...

Social Proof

Definition Individuals are influenced and mimic what others around them are doing — monkey see, monkey do. That effect becomes more pronounced when folks are uncertain, stressed, or confused. Why Use It Regardless of how individualistic people believe themself to be,...

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Porter’s Five Forces

Inversion

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Interview with the directors of Stonewall Uprising

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Download The Independent Creative's Guide to Personal Branding — It's Free!

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