Inversion

Inversion

Inversion Definition Don’t search for a solution by thinking linearly; consider outcomes you don’t want to occur first. So, rather than plot a one-year plan meticulously, think about all the ways things can go wrong. Figure out how you or the idea will fail so you...
Social Proof

Social Proof

Social Proof Definition Individuals are influenced and mimic what others around them are doing — monkey see, monkey do. That effect becomes more pronounced when folks are uncertain, stressed, or confused. Why Use It Regardless of how individualistic people believe...
Moral Hazard

Moral Hazard

Moral Hazard Definition A person or group who does not have to bear the full responsibility for an action is more likely to behave recklessly. The canonical example is when a corporation is willing to take on more risks because they know their insurance company will...

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