Dark Thoughts Archives • jcpe

Mr. Market

Definition Mr. Market is a fictitious investor whose illogical and conflicting reactions to the stock market represent the trappings of groupthink. He is driven by emotions and moods instead of analysis. Like a pendulum, he swings between optimism and pessimism...

Second Order Thinking

Definition The ability to reason beyond the obvious. First-order thinking is surface-level observation and conclusion, whereas second-order thinking interrogates decisions, implications, and potential consequences. In that sense, second-order thinking describes the...

Pareto Principle

Definition An observation that almost everything in the world has an uneven distribution — 80% of effects come from 20% of causes. The principle applies to numerous circumstances: 80% of results come from 20% of efforts. 80% of sales come from 20% of customers. And so...

Dark Thoughts

A Tale Bathed in Blood // T-Shirt

Dark Backstory // T-Shirt

Deeply Human // T-Shirt

Defective // T-Shirt

Vive Tu Vida Contento // T-Shirt

About Me

About Me

Sign up for my bi-weekly newsletter on mental models

Fantastic, you signed up — thanks for making my day! Check your inbox for a little gift as a thank you.

Mr. Market

Second Order Thinking

Pareto Principle

©2021 JCPE. ALL RIGHTS RESERVED.

Download The Independent Creative's Guide to Personal Branding — It's Free!

An email with the link to download your free personal branding book has been sent your way!

Download The Independent Creative's Guide to Personal Branding — It's Free!

An email with the link to download your free personal branding book has been sent your way!